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Table of Contents
AdWords and Your Business .................................................................. 4
The Profitability of Your Market ............................................................ 7
The Mechanics of a Campaign ................................................................ 9
The Lifeblood of Your Campaign ......................................................... 12
Writing Effective Ads ........................................................................... 17
Cost Per Click v Click Value ................................................................ 20
The Google Quality Score ..................................................................... 21
Getting More For Less – Split Testing .................................................. 23
Conclusion ............................................................................................

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Keywords: adword tips;adword secret;adword list
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